Established in 2012 by Founder & Chief Executive Officer, Shaheena Khalid.

Tassels is a leading fashion retailer offering compelling clothing, shoes and accessories for women and children. Tassels pioneers new traditions in fashion with an innovative approach inspired by global fusion; a contemporary and fashion-focused context..

This ethos manifests itself within all Tassels’s designs and brands.


Fashion is a medium that can speak volumes, bridge the gap between cultures, allows human expression like nothing else can. I am lucky enough to be in love with my work, and I intend to use that privilege to the fullest”. The designer admits that amongst all of her muses, her family remains the most important.


With an unparalleled retail network; currently holding over 3,000 square feet of exquisitely designed and well spread out brick-and-mortar stores; 3 in Pakistan Tassels adopts a global outlook for capturing market trends and combines the exceptional beauty of East and West.